A small personal take on “Jessie Buckley”

I came for the headlines and stayed for the curiosity: Jessie Buckley. A spike like this usually means people are comparing notes in real time. What I saw people linking to Jessie Buckley says acting helped her overcome eating disorder as a teenager (BBC) Jessie Buckley ‘doesn’t regret’ her appearance on I’d Do Anything (The … Read more

“Sian Williams” today: what people seem to be reacting to

I noticed Sian Williams climbing the list and decided to follow the trail. Part of me loves the speed of it – a million people asking the same question within the same hour. What I saw people linking to Sian Williams reveals how she fainted live on BBC Breakfast (London Evening Standard) Former BBC Breakfast … Read more

One trend, one coffee: “Jessie Buckley Husband”

I checked the trending list out of habit and got immediately snagged by Jessie Buckley Husband. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to ‘Kitty karma’? Jessie Buckley tries to claw … Read more

My quick notes on “Flight Mh370” while it’s blowing up

Some trends glide by. Flight Mh370 basically waved at me until I paid attention. If you squint, trending topics are basically a public pulse-check. What I saw people linking to Malaysia Airlines flight MH370: New update on search – 12 years after it disappeared (Sky News) Families of MH370 victims call for search extension, 12 … Read more

I tried to summarise “Fulham vs Southampton” without the noise

You know when a word keeps following you around online? Today that word was Fulham vs Southampton. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to FA Cup Fifth Round LIVE: Build-up, team news, score and live text updates (BBC) Fulham vs Southampton … Read more

A brief, slightly biased explainer of “Callum Mcgregor”

Not everything trending earns a post, but Callum Mcgregor felt worth a pause. I often start with the basics: what happened, who noticed, and why it spread. What I saw people linking to SFA to make enquiry into Rangers v Celtic penalty incident John Beaton missed, says ex-PMGOL chief (Football FanCast) Callum McGregor’s Ibrox Team … Read more

A tiny vibe check on “Oscar Bobb”

Some trends glide by. Oscar Bobb basically waved at me until I paid attention. I always ask myself whether this is about facts, feelings, or a mix of both. What I saw people linking to OSCAR BOBB: I want to be important here – we can achieve great things (Daily Mail) Ex-Man City star explains … Read more

“Mobland” is trending in the UK – here’s what I noticed

I thought I’d skip posting today, but Mobland had other plans. There’s a strange comfort in watching a shared curiosity ripple across the country. What I saw people linking to Pierce Brosnan smoulders with sunglasses and a slicked quiff as he channels his inner gangster once again filming MobLand season two (Daily Mail) MobLand season … Read more