“Anna Nordqvist Solheim Cup” in my feed: a few thoughts

I saw Anna Nordqvist Solheim Cup trending and felt that little jolt of ‘what did I miss?’ A spike like this usually means people are comparing notes in real time. What I saw people linking to Solheim Cup: Team Europe captain Anna Nordqvist discusses struggles balancing playing during qualification campaign (Sky Sports) Here are the … Read more

On “Kieran Tierney”: the headline version and the human version

This is one of those ‘I should probably understand this’ moments: Kieran Tierney. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to Celtic 'boot out Tierney transfer approach' amid possible £45m double-exit (Glasgow Times) Osasuna Want Kieran Tierney! Ridiculous Link Who Would You Want to Leave Celtic for … Read more

“Euro” is everywhere right now’ and I have thoughts

There are some days when a trend feels like background noise, and some days when it feels like it’s tapping you on the shoulder. Today, that shoulder-tap was Euro. I like to think of trends as a map of attention: messy, crowded, and occasionally revealing. What I saw people linking to What the market is … Read more

A trend check: “Gabrielle Carrington X Factor” and what it might mean

I wasn’t trying to get pulled into the trending vortex, but Gabrielle Carrington X Factor got me anyway. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to Former X Factor contestant Gabrielle Carrington denies murder (BBC) Former X Factor contestant Gabrielle Carrington denies murdering influencer (Sky News) … Read more