A small personal take on “Mortgage Broker”

A quick glance at what’s trending turned into a deep breath and a click on Mortgage Broker. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Four in five mortgage holders would … Read more

What “Reece James” says about the mood today (at least to me)

I wasn’t looking for a new obsession today, but Reece James volunteered. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to Reece James: England defender wants to spend ‘peak years’ at Chelsea after signing long-term deal (Sky Sports) James signs Chelsea deal; Moyes defends Arsenal’s style; Premier League … Read more

“Alex Ferguson” popped up – and I couldn’t not click

I opened my browser this morning expecting the usual mix of headlines and distractions – and then I saw Alex Ferguson sitting there in the trending list. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Sir Alex Ferguson beams as he hugs iconic British actor at Cheltenham as Man … Read more

On “Lloyds”: the headline version and the human version

I did the classic ‘quick scroll’ and somehow ended up staring at Lloyds like it was a riddle. There’s a strange comfort in watching a shared curiosity ripple across the country. What I saw people linking to Lloyds, Bank of Scotland and Halifax apps showed customers other users' transactions (BBC) Customers of three UK banks … Read more

“Hamilton Tickets” popped up – and I couldn’t not click

I did the classic ‘quick scroll’ and somehow ended up staring at Hamilton Tickets like it was a riddle. I can’t help noticing how different generations search for different reasons. What I saw people linking to How to buy Hamilton musical tour tickets for 2026 and 2027 (El Paso Times) HAMILTON Begins Performances in Chicago … Read more