My small attempt to make sense of “China vs Australia”

I checked the trending list out of habit and got immediately snagged by China vs Australia. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to Australian insiders in China’s ranks threaten Matildas’ Women’s Asian Cup dream | Jack Snape (The Guardian) LIVE: Australia … Read more

My quick notes on “Kfc Pickle Menu” while it’s blowing up

I checked the trending list out of habit and got immediately snagged by Kfc Pickle Menu. A spike like this usually means people are comparing notes in real time. What I saw people linking to KFC launches an 'incredible' pickle menu, complete with a pickle Pepsi drink.. (Good Housekeeping) KFC unveils divisive new pickle menu … Read more

So, “Aaron Ramsey” is trending. Let’s talk about it

I saw Aaron Ramsey trending and felt that little jolt of ‘what did I miss?’ Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Ramsey left out again for Wales' World Cup play-offs (BBC) Leeds quartet … Read more

One trend, one coffee: “Mcdonalds Cards”

This is one of those ‘I should probably understand this’ moments: Mcdonalds Cards. Part of me loves the speed of it – a million people asking the same question within the same hour. What I saw people linking to McDonald's taps into nostalgia with trading card promotion (Campaign) McDonald’s on its mission to gamify its … Read more

A brief, slightly biased explainer of “Lee Andrews”

I wasn’t trying to get pulled into the trending vortex, but Lee Andrews got me anyway. Sometimes you can feel a story crossing the invisible line from niche to mainstream. What I saw people linking to Katie Price's husband ran up huge bill at Dubai wedding hotel 'and still hasn't paid' (The Mirror) Katie Price’s … Read more