This wasn’t on my radar at all – until Taylor Fritz started showing up everywhere. A spike like this usually means people are comparing notes in real time. What I saw people linking to 'You can't walk out in an outfit and go out first round' (BBC) Shelton crashes out in five-set thriller as stylish … Read more
I did the classic ‘quick scroll’ and somehow ended up staring at Arthur Fery like it was a riddle. I can’t help noticing how different generations search for different reasons. What I saw people linking to Watch Wimbledon: GB's Fery loses tight first set to Virtanen (BBC) Watch Wimbledon: GB's Fery faces Virtanen in second … Read more
There are some days when a trend feels like background noise, and some days when it feels like it’s tapping you on the shoulder. Today, that shoulder-tap was Order of Play at Wimbledon Today. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking … Read more
I wasn’t looking for a new obsession today, but La Voix Eastenders Pride volunteered. I can’t help noticing how different generations search for different reasons. What I saw people linking to La Voix improvised Queen Vic scenes in EastEnders (BBC) EastEnders reveals first look at iconic character in drag ahead of special Pride episode (Digital … Read more
There’s always one trend that feels oddly personal – today it’s Sge Small Modular Reactors Uk. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Billionaire to invest £35bn in small modular nuclear reactors roll out across UK (The Guardian) Polish energy … Read more
A quick glance at what’s trending turned into a deep breath and a click on Durham High School. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Private school confirms permanent closure (BBC) Chinese owner accused of asset-stripping closes two private schools … Read more
I did the classic ‘quick scroll’ and somehow ended up staring at Ashley Perez like it was a riddle. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Phil Mickelson denies misconduct allegations over golf club exits (BBC) Phil Mickelson … Read more
I saw Mary Berry trending and felt that little jolt of ‘what did I miss?’ I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Mary Berry spotted in public after finding 'joy' … Read more
I wasn’t looking for a new obsession today, but People Smuggler Bbc volunteered. I can’t help noticing how different generations search for different reasons. What I saw people linking to People smuggler convicted in France found by BBC living in UK and seeking asylum (BBC) Convicted people smuggler reportedly living in UK should be deported, … Read more
I wasn’t planning to write about what’s trending today, but Dan Evans kept popping up – so here we are. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to Evans 'happy with decision' to retire after Wimbledon (BBC) Tim Henman confirms the reason Dan Evans was not … Read more