“Rte” is having a moment. Here’s mine

I saw Rte and immediately opened a new tab. Then another. Then another. The search bar is where we go when we’re trying to catch up without asking anyone directly. What I saw people linking to All-Ireland SFC final: What does it mean for Mayo to end 75 years of heartbreak? (BBC) LIVE Tributes paid … Read more

Why “Ukraine Russia Oil Refinery Attacks” is on everyone’s mind (at least today)

I keep a soft eye on trends, and Ukraine Russia Oil Refinery Attacks jumped out immediately. If you squint, trending topics are basically a public pulse-check. What I saw people linking to Ukraine adapts strikes on Russian energy industry to hit critical components (Financial Times) Inside Ukraine’s Long-Range Strike Campaign with the AGM-188A Rusty Dagger … Read more

What “Kfc” says about the mood today (at least to me)

I thought I’d skip posting today, but Kfc had other plans. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to For Sale: The Tough-Talkin’, Finger-Lickin’ Legacy of Colonel Sanders (The New York Times) KFC founder Colonel Sanders’ signature bow tie and personal planner sell at auction (AP … Read more

A tiny vibe check on “Labour Party”

I did the classic ‘quick scroll’ and somehow ended up staring at Labour Party like it was a riddle. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to Burnham appoints Phillipson as Labour Party chair (BBC) Andy Burnham appoints Bridget Phillipson as Labour party chair (The Guardian) Bridget … Read more

“Matcha”: the story, the subtext, and my takeaway

This wasn’t on my radar at all – until Matcha started showing up everywhere. Sometimes you can feel a story crossing the invisible line from niche to mainstream. What I saw people linking to Matcha and protein pivot pays off for Greggs as profits rise (BBC) Greggs sales jump as iced matcha lattes and chicken … Read more