Daily Trends

I clicked one thing, then another, and suddenly South Africa vs Australia Rugby was the centre of my screen. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Australia v South Africa: international men’s rugby union Test – live (The Guardian) [▔WATCHLIVE▔]! Read More “What “South Africa vs Australia Rugby” says about the mood today (at least to me)”

I saw Finn Azaz trending and felt that little jolt of ‘what did I miss?’ Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Only one Championship player has created more chances than Southampton’s Finn Azaz (Saints Marching) How does Eckert's Spygate case compare? (BBC) Rob Edwards in Southampton frame Read More ““Finn Azaz” today: what people seem to be reacting to”

I wasn’t looking for a new obsession today, but Ultra Processed Food volunteered. When a phrase jumps like this, it’s usually because something happened – or someone said something – or both. What I saw people linking to Can you eat ultra-processed foods and still be healthy? A dietitian analysed my weekly shop (BBC) Every Read More ““Ultra Processed Food” is having a moment. Here’s mine”

This is one of those ‘I should probably understand this’ moments: Halle Berry. I find myself wondering what people are hoping to confirm when they type it in. What I saw people linking to Halle Berry, 60, Reveals the Changes in Herself That She’s ‘Embracing’ with Age, Says It’s a ‘Natural Part of Life’ (People.com) Read More “The internet is fixated on “Halle Berry” – and I get why”

I keep a soft eye on trends, and Godzilla Minus Zero jumped out immediately. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Godzilla Minus Zero review – spectacular Japanese action continues franchise’s winning streak (The Read More ““Godzilla Minus Zero” popped up – and I couldn’t not click”

A quiet morning, a loud trend: Btcc. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to Doble Makes It Two In Two At Silverstone (BTCC) BTCC Silvestone: Doble inherits win with Moffat penalty, Sutton made to wait for title (Autosport) Mikey Doble Read More ““Btcc” is everywhere right now’ and I have thoughts”

I wasn’t trying to get pulled into the trending vortex, but Man Utd vs West Ham got me anyway. A spike like this usually means people are comparing notes in real time. What I saw people linking to WSL LIVE: Build-up, team news, live text, radio & score updates from five games (BBC) Olid names Read More “I clicked “Man Utd vs West Ham” and ended up thinking about the bigger picture”

The internet has chosen its topic of the day, and apparently it’s Kent Police. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to Kent Police's most wanted including suspects with links to Bromley (News Shopper) Police say 'call 999' if you see this Read More “What’s behind “Kent Police” right now? A personal read”

I wasn’t planning to write about what’s trending today, but Lewis Hamilton Ferrari Performance Baku kept popping up – so here we are. I always ask myself whether this is about facts, feelings, or a mix of both. What I saw people linking to Hamilton: ‘I couldn’t get the tyres working at all’ (Formula 1) Read More “My quick notes on “Lewis Hamilton Ferrari Performance Baku” while it’s blowing up”

The internet has chosen its topic of the day, and apparently it’s Marco Jansen. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Marco Jansen produces OUTRAGEOUS catch for South Africa against Australia (Sky Sports) 'We feed off each other's Read More “A curious thing about “Marco Jansen” that I can’t stop thinking about”